37th International Scientific Conference on Economic and Social Development - Socio Economic Problems of Sustainable Development, Baku, Azerbaijan, 16 - 20 June 2021, pp.696-704, (Full Text)
Cultural and creative industries are one of the fastest growing sectors in the world economy.
CCI is an industry that combines economy, culture and creative technology. According to the
2002-2015 review to Creative Economy of the United Nations Conference on Trade and
Development (UNCTAD), CCI showed an average annual growth rate of 7,3%. At the same
time, the world exports of CCI products and services increased by more than twice over the
years, from $ 208 billion in 2002 to $ 509 billion in 2015. Recent international research shows
that CCI generates 6.1% of global GDP (4.3 trillion USD) and 3% of global annual income
(2.25 trillion USD). About one percentage of world’s labor force are working in CCI, which
means 29.5 million jobs. The measurement, monitoring and evaluation of development
processes in this sector are not fully available due to lack of comprehensive statistics on CCI
in Azerbaijan. According to the UNESCO report in 2018, CCI's share of GDP was mentioned
1%. The research of authors aims to examine the current situation in Azerbaijan, determine the
share of CCI in the economy and assess the impact of the development of this sector on tourism.
The development aspects of the CCI, the realization of the potential for development of the CCI
in the liberated lands, contribution of the proclamation of Shusha city as the cultural capital
on development of this sphere has been examined and made relevant proposals in the period of
Post-Pandemic.