Akademik Məlumat İdarəetmə Sistemi
Qərb Universiteti Elmi xəbərlər , vol.1, pp.73-83, 2017 (Peer-Reviewed Journal)
Popularity of goods in the market, the sales volume, image and business competitiveness in many respects depend on system effectiveness of repre- sentation of products. Today deeper cooperation with consumers - a task is much more difficult, than just the declaration of visible product qualities or its functional properties. Especially urgent it is in the conditions of considerable changes in a consumer behavior, increase in insistence to products, easing of loyalty to the companies against the background of discrepancy of the declared benefits real offers.
The general flow of outdoor advertizing is so big that in consumer audience there is a visual and acoustical fatigue, the advertizing efficiency is considerably reduced, and advertisers for receipt of necessary effect need search of nonconventional approaches to studying of opinion and behavioural reactions of consumers, one of whom is neuromarketing.