Akademik Məlumat İdarəetmə Sistemi
PAHTEI-Proceedings of Azerbaijan High Technical Educational Institutions, vol.43, no.05, pp.304-312, 2024 (Non Peer-Reviewed Journal)
The process of creating modern suit collections, which is considered an innovative breath in the
world of fashion, is a balanced parade between art and functionality. Each step of this process
must adapt to the dynamic needs of the apparel industry, as well as demonstrate the designer's
creative vision and craftsmanship. Nowadays, the design process becomes even more important as
a suit becomes more of a means of personal expression and style than business wear. The
beginning of this complex and detailed process always begins with a phase of deep research and
inspiration. Trend analysis of the past and future of the fashion world is the cornerstone of this
process. The concept created in the light of this information then defines the basic structure and
spirit of the collection. To realize this concept, the designer concretizes his ideas through sketches
and technical drawings. Fabric selection, prototype development, production planning and finally
marketing strategies are integral parts of this artistic journey. Each stage shapes not only the
appearance of the suit, but also its effect and comfort on the wearer. The design process of
modern costume collections is distinguished as a synthesis of functional and technical skills, in
addition to being an aesthetic activity.
Designers shape their designs keeping in mind the needs, preferences and lifestyle of the target
audience. This means analyzing customer profiles and understanding the expectations of potential
buyers. Research on the target audience plays an important role in determining the optimization of
designs in terms of functionality, comfort and aesthetics. Concept development often centers
around a specific theme. This theme can be inspired by a variety of sources, such as cultural
references, art movements, natural phenomena, or certain lifestyles. For example, a designer can
focus on the theme of nature and sustainability by taking inspiration from the organic forms of
nature. This theme serves as a guiding framework at every stage of the design process. Once a
theme is defined, the designer explores and expands on that theme in various ways. This process
involves creating a themed collection through color palettes, fabric textures, cutting techniques
and patterns. The concept becomes a form of storytelling that manifests itself in each piece of the
collection. By enriching the concept with visual and tactile elements, the designer increases the
integrity and depth of the collection. Concept work also includes the message the designer wants
to convey. This message can be social, political or personal and enriches the layers of meaning of
the collection. The designer is able to reflect this message in every detail of his collection, even in
the choice of materials used. An effective concept defines the identity of the collection and the
character of the brand. This strengthens the connection of the collection with the target audience
and ensures brand recognition in the market. The concept is also the basis of marketing and
communication strategies, conveying the story and philosophy of the collection to customers [1,
p. 12]. Design and drawing is the starting point of any collection and this process is an important
step in creating a successful collection of clothing, furniture, jewelry or any product. In this phase,
designers and engineers develop designs for specific parts and create detailed technical drawings
304 - 312
305
VOLUME 43 (05) ISSUE 08 -02 2024
to implement these designs. The design phase is where the main ideas and themes of the
collection are developed. Designers create their designs taking into account the needs of
customers, seasonal trends, material selection and other factors. Visual aids such as sketches and
mood boards are used in this stage