Akademik Məlumat İdarəetmə Sistemi
International Journal of Multidisciplinary and Current Educational Research (IJMCER), vol.3, no.1, pp.365-375, 2021 (Peer-Reviewed Journal)
Many publications have recently been published in management literature using exaggerated rhetoric, metaphorical neology, and ideological language. These publications are mostly made under management fashions or management fads, and the subject is generally examined with a critical language. In these studies, the subject of criticism of management literature expressed with non-factual and analytical propositions and a rhetorical style is made. Another problem is writing writings on a technical and rational area such as management in an emotional and ideological style. In these publications, it is criticized that the publications produced with metaphorical neologies do not have a significant contribution to the literature and have low operational value. This conceptual and theoretical research aims to draw attention to the problematic metaphorical neology and ideological language that dominate the management literature and contribute to these criticisms. The research is handled with an interpretative and critical approach in terms of its philosophy. The subject dealt with in the research was examined within the framework of text linguistics, and rhetorical analysis and various suggestions were made based on the results.