Akademik Məlumat İdarəetmə Sistemi
55th International Scientific Conference on Economic and Social Development , Baku, Azerbaijan, 18 - 20 May 2020, pp.322-326
The role of marketing factors in ensuring of sustainable socio-economic development has been investigated, mutual relations between economic growth and economic development and differences between them have been analyzed, the importance for conducting of definitely planned state policy for providing of continuous economic development has been emphasized in the article. The influence of marketing elements to economic development and its impact to the life level of individuals in the society has been put forward. Moreover, being of rapid development of science and technology as an important factor for economic development has been substantiated. The great importance of these factors for transition to growth of productivity in agrarian field, also to industrialization process, the impossibility of success of economic development policy without technical progress has been emphasized. Consumers distinguish seriously each other for their needs, purchase motives, behaviors, tastes, social statuses, lifestyles and other factors. Therefore, no enterprise has almost to make a product that can fully meet the needs of all consumers. Enterprises, which take it into account, must implement the segmentation of markets and focus their activities on market segments that are more relevant to their capabilities, resources and goals and allow them to obtain more profit. In order to meet fully the needs of the selected market segments, enterprises must make special marketing programs and strategies to carry out the differentiation and identification of products. Finally, the analysis of the principal socio-economic indicators in macroeconomic marketing analysis of processing industry has been conducted. Keywords: Economic growth, Economic development, Economic freedoms, Marketing elements, Socio-economic indicators.