Akademik Məlumat İdarəetmə Sistemi
European Proceedings of Social and Behavioural Sciences, vol.1, no.121, pp.1-286, 2021 (Conference Book)
A digital consumer is defined as a person who can use advanced technology tools, do market research quickly through search engines, communicate with other consumers, and direct the overall process at every stage from product design to purchasing and after-sales service. Today, consumers use computer technology to make purchases and as a result, the definition of the digital consumer concept emerges. A digital consumer is a person who uses the internet to get information about a specific product they want to buy from any category or directly with a device with internet access. This article reviews research on the role of digital consumers in 5.0 societies. The purpose of this article is to explain the essence of the digital consumer concept, highlight key points about the behavior of digital consumers, and guide future research on the digital consumer. In the article, a comprehensive literature review has been made on five headings: digitalization of consumption, types of digital consumers, purchasing stages of digital consumers, factors affecting the purchasing behaviors of digital consumers. It has become clear as a result of the literature research on the digitalization of consumption and digital consumer concepts. In this research, it has been tried to create a digital consumer profile and their roles in 5.0 societies by making literature research within the scope of digital consumer types, trends they create today, purchasing stages and factors affecting purchasing behavior.