Family Businesses In Digital Economy: Challenges and new prospects

Creative Commons License

Musayev Y.

28th FAI International Conference on Digitalisation and Artificial Intelligence Revolution in Business Management, Baku, Azerbaijan, 17 - 18 April 2024, pp.34, (Summary Text)

  • Nəşrin Növü: Conference Paper / Summary Text
  • Çap olunduğu şəhər: Baku
  • Ölkə: Azerbaijan
  • Səhifə sayı: pp.34
  • Adres: Bəli

Qısa məlumat

The digital economy, which encompasses all types of economic activities, creates new challenges and simultaneously new opportunities for entrepreneurs by requiring extensive use of digital technologies, the internet, and data. Currently, family businesses need to improve their human resources, technological capacity, customer experience and overall business management to seize opportunities by adapting to the demands of the digital economy. Therefore, by analyzing the main challenges of the digital economy, the characteristics and functional capabilities of family businesses, the issues of combating the difficulties faced by family entrepreneurs in the conditions of digital transformation and evaluating new opportunities for them are studied.