Akademik Məlumat İdarəetmə Sistemi
İBİMA 37, Cordoba, Spain, 30 - 31 October 2021, vol.1, no.1, pp.3532-3542, (Full Text)
The main purpose of this publication is the research
and study of the digital economy, as this point remains the important issue of
integration into the business models based on digital platforms. The world as
we know is constantly changing and digital transformation is one of the main
drivers. So what is the digital economy? It is an economic activity that
results from billions of daily online connections between people, businesses,
devices, data and processes. The backbone of the digital economy is hyper-connectivity,
which means the growing interconnection of people, organizations and machines,
which is the result of the Internet, mobile technology and the Internet of
Things. Nowadays, has been formed completely new "information value
chain" in the economy world, consisting of firms that support the
collection, storage, analysis and modeling of information. In this case, the
creation of value occurs in the conversion of information into money through
digital intelligence and commercial use.
The digital economy is taking shape and undermining
traditional business structure; how firms interact; and how consumers receive
services, information and goods.
TechCrunch, the digital economy news site recently noted, “Uber, the world's largest taxi company, has no vehicles. Facebook, the world's most popular media owner, doesn't create any content. Alibaba, the most expensive retailer, has no inventory or the world's largest housing company, doesn't own real estate. We want research what is so special about these companies that allows them to rethink the traditional boundaries and value propositions of their industry.