CONSTRUCTION ECONOMYCS AND MANAGEMENT SCIENTIFIC AND PRACTICAL JOURNAL

Tağiyeva N.

TİKİNTİNİN İQTİSADİYYATI VƏ MENECMENT ELMİ-PRAKTİKİ JURNAL, pp.110-117, 2025 (Peer-Reviewed Journal)

Qısa məlumat

The era of digital transformation is fundamentally changing approaches to the development and

implementation of financial strategy of organizations. In the context of the rapid introduction of

technologies such as artificial intelligence, blockchain, big data and cloud solutions, companies are

faced with the need to revise traditional financial models and tools.

The key challenges are: adaptation to new digital business models, ensuring cybersecurity and

data protection, integrating innovative IT solutions into financial management. Companies that are

able to quickly adapt to technological changes gain competitive advantages in the market.

Keywords: digital transformation, financial strategies, digital business, technological changes,

artificial intelligence.