Akademik Məlumat İdarəetmə Sistemi
International Journal of Innovation, Creativity and Change, vol.8, no.12, pp.104-123, 2019 (Scopus)
Raising environmental awareness in the general community and in the educational community is becoming an important issue nowadays. Universities have an important role concerning global environmental challenges by their research, education and community involvement. Universities of Thailand has been reflecting and developing social responsibility processes with the theme of sustainable campus. This paper aims to develop awareness strategies that can make visible the need to undertake actions for environmental sustainability in the faculty of environmental management in Prince of Songkla University, Thailand. The study was developed from the ethnographic framework through documentary review, needs assessment and campaign design with a sample of 62 students, 4 teachers and 4 administrators. It was largely found that most of the participants had environmental information but a lack of awareness. They are not strongly co-responsible because they have the knowledge of the environmental problem, but do not perform concrete actions. University authorities and faculties should promote a sustainable culture which can encourage faculty stakeholders to be friendlier for environment and make them socially responsible.