An Analysis of Factors Affecting the Online Shopping Behavior of Consumers: Evidence From Azerbaijan


Gasimov I., Ismayilov M., Azizov M., Gasimov I.

3rd International Conference on Problems of Logistics, Management and Operation in the East-West Transport Corridor, PLMO 2024, Baku, Azerbaijan, 15 - 17 May 2024, (Full Text) identifier

  • Nəşrin Növü: Conference Paper / Full Text
  • Doi nömrəsi: 10.1109/plmo62307.2024.10887170
  • Çap olunduğu şəhər: Baku
  • Ölkə: Azerbaijan
  • Açar sözlər: Azerbaijan, consumer behavior, one-way ANOVA test, online shopping, technology
  • Açıq Arxiv Kolleksiyası: Konfrans Materialı, Məqalə
  • Adres: Yox

Qısa məlumat

The rapid development of technology influences consumer behavior and keeps it relevant. The purpose of this study is to investigate the factors affecting online shopping in Azerbaijan through a survey of 267 respondents. The study examines attitudes toward various aspects of online shopping and uses a one-way ANOVA test to analyze differences between groups of respondents. The paper aims to investigate the influence of socio-demographic indicators on the attributes of online shopping such as shopping duration, expenditure, attitude to innovation and commitment to environmental sustainability. There is a significant difference in online shopping among respondents of different age groups. This study can also fill the gap in the existing literature on the factors of online shopping in the case of Azerbaijan.