As can be seen from what was mentioned in the scientific work, a person's personality is his face and his image in a direct and indirect sense. It is on the basis of its lines, shapes, circumference and other characteristics that we distinguish one person from another, and we can determine to which age category he belongs. It is no coincidence that all documents related to identification of the person require a picture of his face. At the same time, our face becomes an expression of our emotions, feelings, mood, situation, desires, it gives us the opportunity to communicate not only verbally, but also non-verbally, with the help of our rich facial expressions. In an indirect sense, human personality is the "face" of his "soul", in other words, his entire mental manifestation. No one can doubt that we can clearly identify a person and predict the direction of his future behavior according to the characteristics of the manifestation of his individual-psychological properties, his communication style, behavior, thoughts and ideas. Taking into account all the above, we can say that personality consists of a set of permanent physical and mental characteristics of an individual that allows him to identify himself with society. In all forms of business communication, i.e. business conversations, negotiations, consultations, press conferences, etc. not only should one take into account the temperament of the business partner, but also manage the manifestations of one's own temperament by showing restraint, patience, and politeness. Temperament also affects communicative behavior: people with different temperaments have different sociability or communicativeness However, all these mentioned do not allow us to deny that the possibility of personality research is possible. On the contrary, recent theoretical and experimental studies on the problem of personality increase the possibilities of its study