Journal of the Knowledge Economy, vol.15, no.2, pp.9420-9439, 2024 (Scopus)
The purpose of this study is to examine the relationship between moral identity (MI), organizational virtue (OV), and organizational justice (OJ) in service firms. Additionally, the study investigates the mediating role of MI in the link between OV and organizational justice. Data was collected from 463 employees working in various service sector firms. Statistical analysis was conducted using SPSS 25.0 and structural equation modelling (SEM) to assess the relationships between the variables. The results demonstrated the significant impact of OV on organizational justice and MI. Furthermore, the findings revealed that MI not only directly influences organizational justice but also acts as a mediator in the relationship between OV and organizational justice. This study contributes to both theoretical understanding and practical management by shedding light on the importance of OV in achieving organizational justice. By exploring the previously unexamined interplay between OV, organizational justice, and the mediating role of MI, this research provides unique insights based on the live experiences of 463 service sector employees.