PUBLIC INTEREST IN THE PROBLEM OF STATE REGULATION OF BANKING ACTIVITIES IN THE CONTEXT OF GLOBAL CHALLENGES: DYNAMICS OF CHANGE AND TREND ANALYSIS

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Mürsəlov M.

Електронний журнал "Ефективна економіка", vol.20, pp.1-20, 2025 (Peer-Reviewed Journal)

Abstract

The article analyzes current trends and shifts in public interest in the issue of state regulation of banking activities in the context of global challenges.The relevance of the topic of banking regulation in the context of volatility of the banking sector in a market economy is substantiated. The goals achieved through regulation of banking activities are outlined. Attention is focused on the topicality of the problem of transformation of banking regulation and the search for effective
mechanisms for its implementation. Based on the generalization of world and domestic theory and practice, the main goals and objectives of banking regulation are identified.This article examines factors and events in the global economy and financial sector that influence public interest in the problem of state regulation of the banking system, as well as trends observed in this context. To analyze consumer preferences and track public interest in the problems of regulating banking activities, the author used such an analytical tool as Google Trends. Its importance is emphasized, which lies in its wide popularity among Internet users, which makes it an integral tool for studying the dynamics of user behavior on the Internet.To measure public interest in the topic of state banking regulation in Azerbaijan, the Google Trends Scale (GT Scale) was used, covering a range from 0 to 100. The structural analysis of trends among the country's population is studied taking into account key global challenges in the banking sector in chronological order with fixed time frames, which were selected in accordance with key events in the banking system of the republic. The keywords "banking", "regulation" and "Central Bank" were selected to study public opinion on state regulation of this crisis.The article analyzes current trends and shifts in public interest in the issue 
of state regulation of banking activities in the context of global challenges.The relevance of the topic of banking regulation in the context of volatility of the banking sector in a market economy is substantiated. The goals achieved through regulation of banking activities are outlined. Attention is focused on the topicality of the problem of transformation of banking regulation and the search for effective
The article analyzes current trends and shifts in public interest in the issue of state regulation of banking activities in the context of global challenges. The relevance of the topic of banking regulation in the context of volatility of the banking sector in a market economy is substantiated. The goals achieved through regulation of banking activities are outlined. Attention is focused on the topicality of the problem of transformation of banking regulation and the search for effective mechanisms for its implementation. Based on the generalization of world and domestic theory and practice, the main goals and objectives of banking regulation are identified. This article examines factors and events in the global economy and financial sector that influence public interest in the problem of state regulation of the banking system, as well as trends observed in this context. To analyze consumer preferences and track public interest in the problems of regulating banking activities, the author used such an analytical tool as Google Trends. Its importance is emphasized, which lies in its wide popularity among Internet users, which makes it an integral tool for studying the dynamics of user behavior on the Internet.mechanisms for its implementation. Based on the generalization of world and domestic theory and practice, the main goals and objectives of banking regulation are identified.This article examines factors and events in the global economy and financial sector that influence public interest in the problem of state regulation of the banking system, as well as trends observed in this context. To analyze consumer preferences and track public interest in the problems of regulating banking activities, the author used such an analytical tool as Google Trends. Its importance is emphasized, which lies in its wide popularity among Internet users, which makes it an integral tool for studying the dynamics of user behavior on the Internet.To measure public interest in the topic of state banking regulation in Azerbaijan, the Google Trends Scale (GT Scale) was used, covering a range from 0 to 100. The structural analysis of trends among the country's population is studied taking into account key global challenges in the banking sector in chronological order with fixed time frames, which were selected in accordance with key events in the banking system of the republic. The keywords "banking", "regulation" and "Central Bank" were selected to study public opinion on state regulation of this crisis.