Elektron Ticarətdə Sosial Məsuliyyət Və Etik Yanaşmalar Social Responsibility And Ethical Approaches In E-Commerce

Xudiyeva P.

Tikinti iqtisadiyyatı və menecment, pp.53-61, 2025 (Peer-Reviewed Journal)

Qısa məlumat

Social responsibility and ethical approaches in electronic commerce
 Abstract
 E-commerce, as one of the main components of the digital transformation of the modern economic system, has necessitated a reassessment of the concepts of social responsibility and ethics at both the normative and structural-mechanistic levels. The e-commerce environment has transformed classical ethical principles such as transparency, honesty, non-maleficence and consumer autonomy into systems that should be applied not only within the framework of adaptation, but also within the dynamics of platform design, algorithmic decision-making, data sovereignty and targeted digital marketing. Since the collection of personal data in real-time and its use in behavioral prediction models increases ethical risks such as manipulation of consumer will and discriminatory pricing policies, it has become strategically important for data governance processes to be based on informed consent, minimal collection, encrypted storage and open to independent audit mechanisms. Fair competition and vendor visibility equality in e-commerce platforms are considered the main conditions for the market not to be monopolized at the data and ranking level. At the same time, green logistics, sustainable packaging, carbon footprint transparency and fair approach to gig-economy labor resources have been identified as real performance indicators of CSR in the e-commerce context. Keywords: electronic commerce, social responsibility, ethical approaches, economic mechanisms.