Akademik Məlumat İdarəetmə Sistemi
Journal of Global Strategic Management, vol.9, no.1, pp.99-112, 2015 (Peer-Reviewed Journal)
Objective: In this study, it is taken as a goal to generate concept and mind maps of the strategic plans of Sakarya and Hacettepe Universities by means of analyzing the documents from “strategic plans” belonging to both universities. Considering the concept and mind gaps as a future scenario within the strategic decision making process for these mentioned universities, it is also tried to present the purposes and intentions of the decision makers behind the mention plans in form of concrete shemes in addition to the generation of concept and mind maps for these universities. This study is important in terms of revealing the concept and mind maps of the decision makers in the universdities that we compare. Method: The concept and mind maps can be generated over the scenario analysis or over the documents. In this research, it is taken as a goal to generate the concept and mind maps of Sakarya University (2014-2018) and Hacettepe University (2013-2017) over their strategic plans. With this purpose, first of all, the key concepts are determined from their strategic plans and then the concepts which are related to key concepts are determined. Then, with the help of “Decision Explorer” software program, separate cognitive maps for the strategic plans are drawn for each university. The ideas which take place in the more relationships over the map are accepted as the idea having the highest “centrality level” and the ideas having the highest “centrality level” are coded as having weighted significance within the strategic plans. With the Centralization analysis performed with the help of “Decision Explorer” software program, the ideas which take place in more relationships (Table 1 and Table 2) are graded according to the number of relationships and accordingly, the Centralization analysis of the ideas belonging to the cognitive maps of both universities is performed. Then the hierarchical clustering analysis is performed with cognitive maps and the ideas in the strategic plans are classified according to the level similarities. Findings: As a result of the analysis performed, the concepts which have key significance such as education quality, R&D, institutionalization of education and production of scientific information within the strategic plans of Sakarya University; and qualification of education, R&D, contemporary university management and science production are the concepts coded as having key significance within the strategic plans of Hacettepe University.