Reliability: Theory and Applications, vol.19, no.Special issue 6, pp.1133-1144, 2024 (Scopus)
In many countries, the deepening of the environmental problem and the increase of anthropogenic effects on the ecosystem makes it necessary to review the basics of traditional farming and transition to an ecologically oriented economy. This development is also strategically important in our country, so an unsoiled environment and “green” growth must be accepted as national priorities. In this paper, the characteristics of the green economy are studied, and the necessity of extension of the green economy is justified. The contemporary state of “green” evolution was clarified using the example of Azerbaijan's agro-food complex, and scientific reasons for ulterior progress in this domain were given. This research also displays the gravity of applying marketing concepts when producing eco-friendly agriculture and food products. The study shows that the provision of development under the condition of expecting the interests of consumers, businesses, and society applies the socio-ethical concept of marketing. The article clarified the ecological quality of life and the economy's environmental and resource efficiency. The factors of the transition of the country's economy to “green” development tracks have been clarified. This article also tested the hypothesis that an increase in energy resource prices during the energy crisis entailed, in the short term, an increase in the share of renewables combustible in net electricity production in Europe. The study proved that the energy crisis is not an obstacle to the development of both green energy and the green economy. Based on the study's results, stages of transition to green development were elaborated to ensure eco-friendly agricultural production.