Akademik Məlumat İdarəetmə Sistemi
37th International Scientific Conference on Economic and Social Development - Socio Economic Problems of Sustainable Development, Baku, Azerbaijan, 14 - 15 February 2019, pp.1549-1557
The main purpose of the research is to investigate the nature of construction materials and to make suggestions and recommendations to improve the mechanisms for the development and implementation of these marketing strategies based on the analysis of key factors that affect their competitiveness. The research was carried out on the basis of scientific abstraction and research methods such as systematic analysis, induction-deduction, analysis-synthesis, complex-systematic and situational approach, SWOT analysis. As a result of the research, the research restrictions: it requires a wider range of practical information. The practical significance of the research: The results of the research can play a positive role in enriching the scientific and practical knowledge in the field of efficient development of enterprises producing construction products in modern conditions, enhancing the main indicators of defining their competitiveness and strengthening their competitive positions, and effectively implementing marketing strategies. Scientific innovation and originality of the research: There were given suggestions and recommendations for the implementation of marketing strategies and providing competitiveness of construction materials product companies and was presented a generalized model of the identifying competitive positions of these companies in the market.