The Concept of Electronic Commerce, Application Models, and its Strategic Importance in the Context of the Digital Economy Elektron ticarətin anlayışı, tətbiq modelləri və rəqəmsal iqtisadiyyat kontekstində strateji əhəmiyyəti
Scientific Work, vol.20, no.1, pp.117-122, 2026 (Scopus)
- Publication Type: Article / Article
- Volume: 20 Issue: 1
- Publication Date: 2026
- Doi Number: 10.36719/2663-4619/125/117-122
- Journal Name: Scientific Work
- Journal Indexes: Scopus
- Page Numbers: pp.117-122
- Keywords: digital commerce, digital economy, digitalization, e-commerce, online shopping
- Azerbaijan State University of Economics (UNEC) Affiliated: Yes
Abstract
In the modern digital era, electronic commerce (e-commerce) has emerged as a highly dynamic and strategically important sector of the global economy. By enabling the online selection, ordering, payment, and delivery of goods and services through automated digital systems, e-commerce fundamentally transforms traditional trade and reshapes consumer behavior. According to the OECD, only transactions formalized via such systems are classified as e-commerce, and today this sector operates as an integrated ecosystem encompassing B2B, B2C, C2C, and C2B models, logistics, digital payments, and online marketing. As a result, e-commerce plays a key role in the digital economy by increasing efficiency, enhancing consumer satisfaction, and transforming global trade structures.