Akademik Məlumat İdarəetmə Sistemi
37th International Scientific Conference on Economic and Social Development - Socio Economic Problems of Sustainable Development, Baku, Azerbaijan, 14 - 15 February 2019, pp.1220-1227
The aim of this paper to analyze an agricultural potential of Azerbaijan in the case of its olive production. Due to widespread of olive products in the Mediterranean countries, people often associate manufacturing of olive oil and preserved olives with such countries as Spain, Portugal, Greece, Turkey, Italy, Cyprus, Malta, France, Slovenia, and others. The goal of this paper to reveal the agricultural potential of the domestic market, provide a SWOT analysis of effective functioning of the olive sector in Azerbaijan, learn the world and domestic trends of olive oil production and consumption. Research shows that sales of olive oil non producing countries have been growing and olive oil production is under the regulation of the common agricultural policy of the European Union. Because of distinctive flavor and healthy characteristics, olive products occupy a premium position in the mind of consumers. Mathematical analysis of future trends of olive oil system also is reviewed in this study. The held research gives strong recommendations small and medium entrepreneurs for the growing and improving olive oil industry in Azerbaijan, as well as carries out general policy, maintain the general economic sustainability of national agriculture. Azerbaijani farmers should learn and analyze best practice of olive oil producers and using David Ricardo comparative advantage theory develop a common agricultural policy for the country as a whole and along with export of energy resources diversify an an export basket by manufacturing consumer superior goods accordance with global market demand, make a new brand "Made in Azerbaijan" prestigious and easily recognizable among different countries in long-term perspective. Marketing strategies for entering international markets also suggested and can draw the attention of local manufactures.