FUNCTIONS OF SOCIAL NETWORKS: IMPLICATIONS, EMERGING CHALLENGES, AND PROSPECTIVE SOLUTIONS


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Əhmədova E.

Azərbaycanda iqtisadi islahatların həyata keçirilməsi xüsusiyyətləri və problemləri, vol.2, no.24, pp.168-178, 2025 (Peer-Reviewed Journal)

Qısa məlumat

The global economy is undergoing a profound transformation driven by the swift progress in artificial

intelligence (AI), machine learning, and digital technologies (Schwab, 2017). This shift is marked by

increasing automation, data-driven decision-making, and the integration of "smart systems" across various

sectors, leading to higher productivity and the emergence of new business models. Countries that adapt

flexibly to these changes achieve greater competitiveness and sustainable development opportunities

(Sachs, 2015).

For Azerbaijan, the need for economic diversification is evident, given its heavy dependence on

hydrocarbon revenues. Global demand for oil remains unstable, with sharp fluctuations in energy prices,

compounded by international geopolitical tensions and climate change challenges (Mammadov, 2025).

The traditional economic structure, primarily based on oil and gas exports, is insufficient for long-term

stability. In this context, AI technologies can be viewed as a key opportunity to accelerate Azerbaijan's

industrial and technological development stages (Trajtenberg, 2018).

AI technologies enable the optimization of industrial processes (through predictive maintenance and more

efficient resource allocation), improve governance efficiency (via automated administrative mechanisms

and enhanced policy analysis), make financial services more accessible and inclusive (thanks to

personalized banking and fintech solutions), and strengthen financial systems (with advanced forecasting

and fraud detection methods) (Goldfarb, 2018). Additionally, AI supports education development,

promotes innovative entrepreneurship (by reducing market entry barriers for startups), and leverages

Azerbaijan's geostrategic position to become a regional digital hub.

This article examines the significance of AI-based reforms, drawing on approaches from international and

local researchers, and presents a multi-stage roadmap to ensure their realistic, ethical, and inclusive

implementation (Mammadov, 2025).

A pivotal event in this context is the approval of the "Artificial Intelligence Strategy of the Republic of

Azerbaijan for 2025–2028" by President Ilham Aliyev in March 2025 (Aliyev, 2025). This strategy

demonstrates the state's commitment to utilizing AI for national development goals. Its main objectives

include accelerating AI development, supporting scientific research, improving information infrastructure,

and forming an innovative, secure, and inclusive AI ecosystem. Priorities encompass enhancing economic

competitiveness, creating a favorable environment for AI adoption, advancing education and research,

strengthening the legal framework, promoting public-private partnerships, and raising public awareness

(Digital Watch Observatory, 2025). The strategy also focuses on ethical AI applications, shared

infrastructure creation, and international cooperation, aiming to solidify Azerbaijan's position in the global

digital economy.