The main directions of the development of tourism in the economy of Azerbaijan


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Rzayeva Ş., Əliyeva L.

55th International Scientific Conference on Economic and Social Development, vol.2, pp.663-673, 2020 (Conference Book)

Qısa məlumat

Ensuring sustainable economic development with the growth of non-oil sectors is an important task facing our country in modern times. Numerous studies show that tourism is one of the leading part of non-oil sectors in terms of its prospects. The study evaluates a number of factors and conditions ensuring the sustainable development of the tourism sector, create conditions for the country’s progress and competitiveness in the international tourism competitiveness rating. The article reveals that Azerbaijan has a great potential in the sphere of tourism. Tourism products and services having the great potential for earning a high income always require attention and adaptation to consumer desires in the world practice. Support of private initiatives for the development of tourism products in the Republic of Azerbaijan, establishment of favorable coordination at the local and regional levels, focusing on consumer demand, strengthening the regional and thematic goals to the product development, as well as coordinating interesting and attractive products with each other are important points. This includes travel programs that Azerbaijan can offer for adventurers, as well as wine tourism, German or Jewish heritage. These opportunities should be introduced to foreign visitors. The availability of both traditional and modern treatment facilities in Azerbaijan, the country’s rich resources such as Naftalan oil and the Salt Mountain in the Nakhchivan Autonomous Republic, and it has been assessed as an opportunity for the development of health tourism, and the private sector has been identified as a target to support the tourism sector through public-private partnerships. In other words, we have an inseparability of the production and consumption of tourist services. This situation allows us to conclude that tourism is a single dynamically functioning system of services that includes different economic entities. The study touches on the SWOT analysis of the tourism sector, that the territory of Azerbaijan has ancient history, rich cultural monuments, favorable geographical location, attractive nature, folklore and is located at the crossroads of different religions. Conference halls, hotels and other relevant service infrastructures have been pointed out as the strong part and it was concluded that the implementation of the measures envisaged in the Strategic Roadmap for the development of tourism is the beginning of new successes.

Keywords: Activity mechanism of tourism market, Development of international tourism, Internal tourism, Tourism infrastructure, Tourism service