55th International Scientific Conference on Economic and Social Development, vol.4, no.55, pp.210-219, 2020 (Conference Book)
The dynamics of competitive environment, unpredictable behavior of competitors, in modern condition characterizing by frequent change of country’s priorities, the activities of industrial enterprises require constant creation and realization of competitive advantages, which will help to achieve the goals and maintain a high level of competitiveness in the long term success. The low level of competitiveness of local enterprises necessitates the objective importance of developing the theory and practice of competitiveness management as well as scientific approaches to the formation of competitive advantages as an effective instrument of ensuring competitiveness of industrial enterprises. The fundamental and applied research of local and foreign scientists under the influence of the activities of enterprises and their competitiveness has been evolved. The great interest of scientists in presenting theoretical and methodological knowledge in the field of competitiveness proves the relevance and perspective of the development of this direction. The purpose of the research is to establish competitive advantages of industrial enterprises as an effective instrument for ensuring competitiveness. The fundamental principles, incentives and general features of economic mechanisms for the formation of competitive advantages of enterprises have been carried out in the article. The main competitive advantages of businesses have been revealed, and the characteristics of their competitive advantages are explored. The originality and scientific novelty of the research is that there was a systematic analysis using the results of international research, and relevant suggestions and recommendations were made for the improvement of the utilisation of competitive advantages of national industrial enterprises.