CHANGED E-COMMERCE BEHAVIORS OF AZERBAIJANI CONSUMERS DURING THE PANDEMIC PERIOD


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Allahverdiyeva M.

İSCEMR, pp.456-466, 2022 (Conference Book)

Qısa məlumat

A newly emerged type of coronavirus observed in Wuhan, China in 2019 changed consumer behaviors and expectedly, and analyzed. To examine changed e-commerce consumer behaviors in Azerbaijan, a survey method was utilized, and

A newly emerged type of coronavirus observed in Wuhan, China in 2019 changed consumer behaviors and expectedly,

most of those behavioral changes will turn into permanent consumer behaviors. The recent pandemic not only affected

human health and healthcare systems but also rattled and altered all systems of society. The coronavirus pandemic has

transformed the nature of the business and has affected global e-commerce. Many changes are occurring in the e-commerce

industry, affecting both the industry and the extent of competition. Individuals are supposed to spend their time at home

during COVID-19 and most purchase operations are completed online. Identifying changed e-commerce consumer

behaviors in Azerbaijan during the pandemic is one of the main purposes of the research. In the research, analytical methods

were applied, and topic-relevant books, scientific works, articles, comments of scientists, and statistical data were collected

and analyzed. To examine changed e-commerce consumer behaviors in Azerbaijan, a survey method was utilized, and

survey results were analyzed via SPSS survey results were analyzed via SPSS.