Research Information System
Scientific Work, vol.20, no.1, pp.95-102, 2026 (Scopus)
The rapid expansion of e-commerce and the wider digital economy has fundamentally changed the way SMEs produce, market, and deliver goods and services. This article examines the current state of e-commerce among SMEs, identifies key drivers and barriers, and analyses emerging trends such as hybrid retail models, platform-based sales, cross-border trade, and the integration of artificial intelligence. Drawing on recent data from statistical observations and surveys, the article shows that while e-commerce represents an increasing share of SME revenues, adoption levels and sophistication vary significantly across countries and sectors. The article concludes with policy and management recommendations and provides illustrative data summarising SME e-commerce performance and key growth drivers. SMEs are the backbone of national economies, accounting for around 95% of all companies and generating 52–59% of value added in VAT, while also providing a similar level of employment. In developing and emerging economies, their contribution to employment creation and entrepreneurship is even greater, especially in the services, retail, and light manufacturing sectors. At the same time, e-commerce has transformed from a niche channel to a major driver of global trade. The global e-commerce market is projected to reach approximately $45 trillion by 2026, accounting for approximately 33% of total retail sales.