Research Information System
iqtisadi-statistik tədqiqatlar, vol.1, no.1000, pp.4-14, 2026 (Non Peer-Reviewed Journal)
The transformation of logistics and marketing is driven by digitalization, automation, and data analytics, which make supply chains more efficient and customer-focused. Modern technologies such as AI, IoT, and e-commerce platforms have integrated logistics and marketing into a single dynamic system that responds quickly to changing market demands.