Akademik Məlumat İdarəetmə Sistemi
Other, pp.20-26, 2016
The life cycle of a product plays a crucial role along with the advertising campaign when forming the budget of the advertisement. The effective planning of the advertising budget to achieve the competitive advantage and the efficient spending of the advertising budget are widely described in this article. Besides this, the efficient planning of the advertising budget to achieve the effective advertising is also described here.