Research Information System
Scientific Work, vol.20, no.1, pp.138-145, 2026 (Scopus)
The acceleration of technological progress has fundamentally transformed the nature of business activities. Consequently, enterprises have increasingly begun to prioritize innovative technological solutions in order to enhance the efficiency of their operational mechanisms and to obtain a stronger competitive position in the market. The utilization of artificial intelligence in the field of electronic commerce has recently emerged as one of the strategically significant domains of business development. Nevertheless, scholarly knowledge concerning the key factors influencing the adoption of artificial intelligence technologies in e-commerce by small and medium-sized enterprises remains limited. To address this gap, the present study aims to identify the determinants affecting the implementation of artificial intelligence tools in the e-commerce environment of small and medium-sized enterprises. Within the scope of the study, the impact of artificial intelligence adoption on the business performance of enterprises is also examined. This study offers several theoretical contributions as well as practical implications. In addition, the findings serve as a valuable source of information to support small and medium-sized enterprises in managerial decision-making and strategic planning processes.