CONSTRUCTION ECONOMYCS AND MANAGEMENT SCIENTIFIC AND PRACTICAL JOURNAL
TİKİNTİNİN İQTİSADİYYATI VƏ MENECMENT ELMİ-PRAKTİKİ JURNAL, pp.110-117, 2025 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Publication Date: 2025
- Doi Number: 10.58225/tim.2025-2-118-128
- Journal Name: TİKİNTİNİN İQTİSADİYYATI VƏ MENECMENT ELMİ-PRAKTİKİ JURNAL
- Page Numbers: pp.110-117
- Open Archive Collection: Article
- Azerbaijan State University of Economics (UNEC) Affiliated: Yes
Abstract
The era of digital transformation is fundamentally changing approaches to the development and
implementation of financial strategy of organizations. In the context of the rapid introduction of
technologies such as artificial intelligence, blockchain, big data and cloud solutions, companies are
faced with the need to revise traditional financial models and tools.
The key challenges are: adaptation to new digital business models, ensuring cybersecurity and
data protection, integrating innovative IT solutions into financial management. Companies that are
able to quickly adapt to technological changes gain competitive advantages in the market.
Keywords: digital transformation, financial strategies, digital business, technological changes,
artificial intelligence.