Research Information System
REVISTA UNIVERSIDAD Y SOCIEDAD, pp.45-54, 2023 (ESCI)
Building innovative businesses in the modern era involves addressing multiple key dimensions that promote creativity and adaptability in a dynamic and competitive business environment. A fundamental direction lies in fostering an organizational culture prone to experimentation and continuous learning. By promoting a culture that values innovation, modern companies can foster an environment conducive to the emergence and implementation of disruptive and visionary ideas. Likewise, it is essential to establish agile and flexible processes that allow rapid adaptation to evolving market conditions. The ability to pivot quickly and adjust business strategies based on the changing demands of the business environment is critical to maintaining relevance and competitiveness in the modern marketplace. Considering this, the objective of this work is to analyze the formation process of modern innovative businesses, taking the production of synthetic detergents in Azerbaijan as a case study.