IMPROVING RECOMMENDATION SYSTEMS IN E-COMMERCE PLATFORMS WITH GENETIC ALGORITHMS


Creative Commons License

Nağıyeva F.

PROCEEDINGS OF AZERBAIJAN HIGH TECHNICAL EDUCATIONAL INSTITUTIONS, vol.50, no.2674-5224, pp.914-922, 2025 (Non Peer-Reviewed Journal)

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This article explores the application of genetic algorithms in recommendation systems. Various

methods are used to provide personalized product recommendations to users on e-commerce

platforms. While traditional content-based and collaborative filtering recommendation systems

are effective, they may not always yield optimal results, particularly due to the cold start problem

and personalization limitations.[1] This study investigates how genetic algorithms can be utilized

to overcome these challenges. Using the MovieLens Tag Genome dataset, a genetic algorithm was

applied to recommend lesser-known yet relevant movies to users. The algorithm was optimized

through mutation, crossover, and selection operators.

Conventional recommendation methods rely on users' past interactions or similarities with other

users to generate recommendations. While effective, these approaches struggle with new users

and less popular items, leading to suboptimal results. This study demonstrates that genetic

algorithms can enhance recommendation systems by making them more dynamic and adaptive.

By leveraging evolutionary principles, genetic algorithms optimize individual preferences over a

broader spectrum, providing more refined and personalized recommendations.

The results demonstrate that, unlike traditional methods, genetic algorithms can recommend less

popular movies while still providing personalized recommendations. This method enhances

recommendation system effectiveness by offering a more tai